Coca Cola keeps talking about the “Future of Operations” like it’s some golden ticket, but on the ground it feels like a massive experiment being run on employees and customers at the same time. Routes don’t make sense anymore, relationships with stores are worse than before, and now senior management is piling on micromanaging tools while saying they’re not micromanaging. Meanwhile Pepsi reps are out here making more money with easier routes and somehow we’re told this is progress. Hard to feel confident about business outlook when the systems meant to help are creating more friction than flow.