Gopuff's head of ads recently explained why they handed their adtech to Instacart, according to The Drum. This could mean a shift in how adtech is viewed across competitors. Usually, when this kind of news drops, it sparks discussions about partnerships and future integrations within our own tech stack. I wonder if this move will lead to more competitive features for us in the coming months. I'll be keeping an eye on how this unfolds and what it might mean for our ad strategies.