under armour has launched the We Love Football campaign, according to the outlet. This touches both the retail and athlete communities, likely aiming to boost engagement as we head into the holiday season. With campaigns like this, there's usually a focus on merchandise push and promotions at various sites. I plan to keep an eye on the store's reaction to see if this creates any buzz or gives us any fresh products to promote. Also wondering how this affect things like our 401k match if the sales numbers improve.